Cookie Policy
How Cashmela uses cookies and similar technologies to enhance your experience
Last Updated: April 2026 | Effective From: April 9, 2026
Quick Overview
- •Cashmela uses cookies to improve your browsing experience
- •Cookies help us analyze website traffic and user behavior
- •You have full control over cookie settings in your browser
- •We comply with all cookie laws and privacy regulations
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They contain information that the website can retrieve later. Cookies are widely used to make websites work more efficiently and provide a better user experience.
Types of Cookies:
- Session Cookies: These are temporary and are deleted when you close your browser. They help maintain your session while browsing.
- Persistent Cookies: These remain on your device for a specified period and help remember your preferences across visits.
- First-Party Cookies: Set by Cashmela directly to enhance your experience.
- Third-Party Cookies: Set by third-party services (analytics, advertising) to track user behavior across websites.
2. Why We Use Cookies
Cashmela uses cookies for the following purposes:
Functional Cookies
- • Remember login information
- • Maintain session data
- • Store user preferences
- • Enable form functionality
Analytical Cookies
- • Track website traffic
- • Analyze user behavior
- • Measure page performance
- • Identify popular content
Marketing Cookies
- • Display personalized ads
- • Track conversion goals
- • Retarget interested users
- • Measure ad effectiveness
Security Cookies
- • Detect fraudulent activity
- • Prevent unauthorized access
- • Protect against attacks
- • Verify authentication
3. Cookies We Use
Below is a detailed list of cookies that Cashmela and our partners use:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| sessionid | Maintains user session | Session | Functional |
| user_preferences | Stores user settings | 1 Year | Functional |
| _ga (Google Analytics) | Analytics and traffic tracking | 2 Years | Analytical |
| _gid | Analytics user identification | 24 Hours | Analytical |
| utm_source, utm_medium | Campaign tracking | Session/30 Days | Marketing |
| fbp (Facebook Pixel) | Ads measurement & retargeting | 3 Months | Marketing |
| csrf_token | Protection against attacks | Session | Security |
4. Similar Technologies
In addition to cookies, we use other similar technologies to track and enhance your experience:
- Web Beacons (Pixels): Invisible images used to track user activity and measure effectiveness of campaigns
- Local Storage: Stores data locally on your device for improved performance and user experience
- Scripts: Used to enhance interactivity and collect technical information about your browser
- Log Files: Server logs that record IP addresses, browser information, and page access details
5. Third-Party Services
Cashmela partners with third-party services that may place cookies on your device:
Google Analytics
Analyzes website traffic and user behavior to help us improve our services. View Google Privacy Policy
Facebook Pixel
Helps measure ad performance and retarget interested users. View Facebook Cookie Policy
Hotjar
Provides heatmaps and session recordings to understand user interactions. View Hotjar Cookie Info
6. How to Control Cookies
You have several options to control cookies:
Browser Settings
You can control cookies through your browser settings. Steps vary by browser:
- Chrome: Settings → Privacy & Security → Cookies and other data
- Firefox: Preferences → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Privacy → Cookies
Opt-Out Options
You can opt-out of certain cookies through these resources:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Digital Advertising: Network Advertising Initiative
- IAB Preferences: Your Ad Choices
Important: If you delete or disable cookies, some features of Cashmela may not function properly. You may need to re-enter information or experience reduced functionality.
7. Cookie Consent
Cashmela obtains your consent before placing non-essential cookies. When you first visit our site:
- A cookie banner will appear asking for your consent
- You can choose to accept all cookies or customize your preferences
- Your consent preference is stored and respected across visits
- You can withdraw or modify your consent anytime
8. International Compliance
Cashmela complies with international cookie and privacy regulations:
- GDPR (EU): We obtain explicit consent for non-essential cookies from EU users
- CCPA (California): We provide cookie and data collection disclosures to California residents
- India IT Rules: We comply with Information Technology Rules on tracking and data collection
9. Data Security
Cookie data is treated with the same security measures as other personal information:
- Encrypted transmission over HTTPS connections
- Secure storage with access restrictions
- Regular security audits and updates
- Protection against unauthorized access or misuse
10. Changes to This Policy
Cashmela may update this Cookie Policy periodically to reflect changes in cookie usage or regulatory requirements. We will notify you of significant changes by updating the "Last Updated" date. Your continued use of Cashmela after changes indicates your acceptance of the updated policy.
Questions About Cookies?
If you have questions or concerns about our cookie practices:
- Email:info@cashmela.com
- Phone:+91 80800 80114
Cookie Preference Center: You can manage your cookie preferences at any time through our Cookie Preference Center at the bottom of this page, or by clicking the cookie settings icon in the footer of our website.